AVP, Media Strategy, Planning and Execution in Toronto, Ontario

The Opportunity

We are seeking an experienced and dynamic AVP for Media Strategy and Planning to oversee millions of in-house media spend across North America! The successful candidate will be responsible for leading media buys with all major publishers, including Google, Meta, X, LinkedIn, and others. This role requires a strategic leader who can manage a team of 20+ members and drive media planning, strategy, execution, and publisher relationships.

Responsibilities

• Lead media buys with major publishers such as Google, Meta, X, and others.

• Develop and complete detailed media plans and strategies.

• Lead a team of 20+ media professionals, providing guidance, mentorship, and performance management.

• Build and maintain positive relationships with media publishers and partners.

• Monitor and analyze media performance, optimizing campaigns for maximum return on investment.

• Collaborate with cross-functional teams to align media strategies with overall business goals.

• Stay updated with industry trends and standard methodologies in media trading and execution.

• Apply deep expertise in attribution modeling and first-party data.

• Develop and implement compelling campaign storytelling strategies.

• Experience with in-sourcing media teams, ad trafficking, and ad operations.

• Develop audience segmentation strategies.

• Optimize existing campaigns to achieve Return on Ad Spend (ROAS) or Lifetime Value (LTV).

• Manage the SEO team & strategies to improve organic search performance and visibility.

• Experience with MarTech platforms (Adobe, SFMC, Zeta, etc.), especially the ability to connect owned channels and paid media channels for the purpose of personalization.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.

• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.

• You thrive in teams and enjoy getting things done together.

• You take ownership and build solutions, focusing on what matters.

• You do what is right, work with integrity and speak up.

• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.

• MBA preferred but not required

• Proven experience in media trading and execution, with a focus on digital media.

• Solid understanding of media buying platforms and tools.

• Excellent leadership and team management skills.

• Strong analytical and problem-solving abilities.

• Excellent communication and interpersonal skills.

• Ability to work in a fast-paced and dynamic environment.

• Experience with Media Mix Modeling.

Preferred qualifications

• Experience managing large media budgets and working with major publishers.

• Advanced degree in Marketing, Advertising, or a related field.

• Certifications in digital marketing or media buying.

• Expertise in attribution modeling and first-party data.

• Experience in campaign storytelling.

What can we offer you?

• A competitive salary and benefits packages.

• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.

• A focus on growing your career path with us.

• Flexible work policies and strong work-life balance.

• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture: We lead with our Values every day and bring them to life together.

• Boundless opportunity: We create opportunities to learn and grow at every stage of your career.

• Continuous innovation : We invite you to help redefine the future of financial services.

• Delivering the promise of Diversity, Equity and Inclusion: We foster an inclusive workplace where everyone thrives.

• Championing Corporate Citizenship: We build a business that benefits all partners and has a positive social and environmental impact.

#LI-Hybrid

Tentang Manulife dan John Hancock

Manulife Financial Corporation adalah penyedia layanan keuangan internasional yang membantu memudahkan keputusan dan membuat hidup lebih baik bagi nasabah. Untuk mempelajari lebih lanjut tentang kami, kunjungi https://www.manulife.co.id .

Manulife adalah Perusahaan dengan Kesetaraan Kesempatan Kerja

Di Manulife/John Hancock, kita merayakan keragaman. Kita berusaha menarik, mengembangkan, dan mempertahankan tenaga kerja yang sama beragamnya dengan nasabah yang kita layani dan untuk mengembangkan lingkungan kerja inklusif yang menerima kekuatan budaya dan individu. Kita berkomitmen untuk melaksanakan rekrutmen, retensi, peningkatan, dan kompensasi secara adil, dan kita mengatur semua praktik dan program tanpa adanya diskriminasi. Baik itu diskriminasi karena ras, keturunan, tempat asal, warna kulit, asal etnis, kewarganegaraan, agama atau keyakinan agama, kepercayaan, jenis kelamin (termasuk kehamilan dan kondisi terkait kehamilan), orientasi seksual, karakteristik genetika, status veteran, identitas gender, ekspresi gender, usia, status pernikahan, status keluarga, disabilitas, maupun alasan lain yang dilindungi oleh hukum yang berlaku.

Menyediakan akses hubungan kerja yang adil merupakan prioritas utama kita. Seorang perwakilan Human Resources akan bekerja dengan pelamar yang meminta akomodasi yang wajar selama proses lamaran kerja. Seluruh informasi yang dibagikan selama proses permohonan akomodasi akan disimpan dan digunakan dengan cara yang sesuai dengan hukum dan kebijakan Manulife/John Hancock yang berlaku. Untuk meminta akomodasi yang wajar dalam proses lamaran kerja, silakan hubungi [email protected] .

Primary Location

Toronto, Ontario

Working Arrangement

Kombinasi

Salary range is expected to be between

$126,600.00 CAD – $235,300.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.